Invest in the Product, Not Promotion
Why Rega?
Are you thinking about adding Rega Research to your store's product lineup? We understand your desire to learn why Rega is an exceptional choice for your business.
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What Sets Rega Systems Apart?
Rega stands out from other hi-fi manufacturers with its unique origin story. In the 1970s, Roy Gandy, an engineer, founded Rega out of sheer frustration with record players. He believed he could create something better, and now, with over 400,000 record players sold, it's safe to say he succeeded. What makes us truly different is our unwavering commitment to sound quality. While our products are attractively designed, our top priority is delivering exceptional sound.
In contrast to many companies that use lavish materials like acrylic and brass for turntables, we focus on superior engineering. We don't waste resources on extravagant facades but invest in quality components that have a more significant impact on the sound. This contradicts the industry's tendency to prioritize aesthetics over the essence of music.
Additionally, every Rega product must pass Roy's critical ears before production, a distinctive practice. Most companies rely on committees for design and sound assessment, but at Rega, a single individual has the final say.
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Invest in the Product, Not Promotion
What sets us apart further is our conscious decision to avoid advertising. Instead, we allocate our budget to better components and product development. Rega is perhaps the only company that has followed this strategy consistently for half a century, relying on the passion of our dedicated dealer network and the powerful word-of-mouth effect.
How Does Rega Design Their Products?
At Rega, we aim to be receptive to our customers' ideas. If a customer suggests a product and we can design and manufacture it, we will. Our design direction can come from any part of the company. If an idea looks promising, the design team investigates it thoroughly. The process involves substantial time and effort, and Rega's history attests to our success in this regard.
Roy Gandy
Roy Gandy's journey from childhood to becoming a co-founder and owner of Rega, a notable hi-fi turntable manufacturer, is marked by a keen curiosity and a love for hands-on work. His early frustrations with broken toys and a desire to ride his bicycle to school led to a growing interest in understanding how things function. His parents encouraged factual answers to his questions and the pursuit of knowledge.
Growing up as a "Jack of all Trades," he realized that there was always someone better in various fields, which fueled his passion for understanding how things work. Roy's life has been driven by sensual pleasures, such as food, music, and fast cars. His motivations and work have largely been centered around fueling these passions. For example, he learned to cook, built motorcycles, and even made guitars because of his love for these things.
His journey eventually led him to turntables when he found existing options lacking, particularly in terms of the tonearm and the overall musical experience. This dissatisfaction prompted him to delve into the world of hi-fi engineering and ultimately co-found Rega, known for its high-quality turntables.
In summary, Roy Gandy's life has been marked by a passion for sensory experiences, which led him to pursue various skills and eventually to the creation of Rega and its innovative turntables.
What Is the Famous Rega Sound?
The Rega sound is all about balance. We believe that audio equipment should provide tonal evenness, excellent detail, a vivid stereo image, and dynamic range. Every element of the music must be present for a complete experience. Above all, our equipment should communicate the spirit of the performance.
All our equipment adheres to these principles, ensuring a consistent "family sound" across the range. As customers invest more in our products, they uncover more of the music, yet the unmistakable Rega sound remains.
Why Should a Retailer Choose Rega Research?
In a market filled with great brands, why should you, as a retailer, choose to sell Rega? The reasons are abundant:
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Rega prioritizes music, delivering balanced, natural, and dynamic sound. |
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We invest in quality and performance, not marketing hype. |
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Rega has a history of innovation and exceptional performance. |
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We dedicate considerable time and effort to product design and engineering. |
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Rega's commitment to UK manufacturing sets it apart in the industry. |
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Our proximity to suppliers ensures greater care and attention in production. |
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Chord offers a range of products that complement each other seamlessly. |
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Rega offers complete systems that work seamlessly together. |
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Factory tours
When you include Rega in your demo room, you can be confident in making repeated sales. Furthermore, our commitment to independent retailers, not internet retailers, means you won't have to compromise on discounts. Rega has a compelling story, and our products offer both great value and performance. If Rega resonates with you, we welcome you as a US Rega Systems Authorized Dealer.
Rega's journey began in 1973 with humble beginnings, and their early success was driven by their exceptional tonearms and turntables. However, Rega didn't stop there - they have been crafting complete hi-fi systems since the 1980s.